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Not a pet brand. It's a lifestyle.

Every toy has a second life.

KiN chew toys are made from natural, biodegradable materials. Your dog plays. When the toy is done, it returns to the earth.

The cycle

Play. Bury. Grow.

  1. Play

    Dogs love to play.

  2. Bury

    They bury it, returning nutrients.

  3. Grow

    A new plant grows, completing the cycle.

Together, we make the world kinny.

The KiN Movement

The paradigm shift

Traditional pet industry The KiN Movement
Product lifecycle Linear consumption Circular & regenerative
End of life Destined for landfill Returns to the earth
Brand relationship Transactional utility Experiential lifestyle
Linguistic status A product you buy An action you take

The product

A lifestyle that grows with your dog.

Made from natural, biodegradable materials, our toys build a better world.

  • Eco-friendly & biodegradable Made from natural materials that return to the earth.
  • Safe & non-toxic Designed with your dog's health in mind.
  • Bury it, plant it Bury the toy and watch a new plant grow.
The KiN bone sitting in its molded pulp tray The closed molded pulp package with the KiN logo

Packed in molded pulp: a package that tells the story too.

A golden retriever holding a KiN bone

For retailers

Why KiN on your shelf

  • A story that sells itself

    Play. Bury. Grow. Customers get it in seconds.

  • Packaging that says premium and sustainable

    Molded pulp that shows the toy and tells the story.

  • Display-ready

    Compact countertop or floor display options.

Start with a 60–90 day pilot: samples, a compact display and a simple sell-through review.

Bring KiN to your store

Contact

Bring KiN to your store

Tell us about your store and we'll get back to you.

A golden retriever resting next to a KiN bone

Leave paw prints, not footprints.

Play today. Grow tomorrow.